Did you know that Haagen Dazs has been around since 1960? They have an enormous amount of store locations across the world. How do they keep everything consistent?
The answer: Branding standards and 3D renderings
A good brand is built over time and requires thought, strategy and consistent implementation.
The simplicity of the white and wood walls, the pop of red with the tasteful gold embellishments portray the classic, yet sophisticated brand that Haagen Dazs promotes. Every additional store location that opens is modeled in 3D prior to construction to ensure the branding standards are put into place. Haagen Dazs maintains a brand through their consistency of design, signage, service and marketing. Take a look at their instagram below- every picture is staged perfectly to represent their brand and product effectively. Their design is carried consistently throughout every store in the same elegance as their first one. A great prototype to follow!
3D renderings are similar photography, because I use lighting, stage areas and produce images. The image is exported from a specified location and perspective. Haagen Dazs sees benefit in producing 3D renderings for all their new and remodeled locations. Floor plans make you use your imagination if you want to see how the ceiling tiles you picked out will correlate to the brass toe kick of your counters. Because there are so many people involved in franchisee projects landlord, corporate, city, franchisee, owner, it is crucial that everyone is on the same page and you are producing a store that is consistent with all other locations as known as your
B R A N D
Curious about our process and how it works? Check out the graphic below or email me directly to get your questions answered.
I could not have been more impressed with Myramda. She not only provided the very best customer service, great communication, she has a lot of knowledge, and she provided us with incredible options for our barn home floor plans. We had challenging request and she made every request apart of our plan. She worked quick and was clear on every detail. I will use her for every project! Hands down the best experience I could imagine.
Myranda is very talented. She is very detailed and professional. She is very easy to talk to and wants to give her clients the best design down to the smallest detail. What you vision your dream home to be she is the first person and best person to get that dream started.
We were referred to Myranda to help us design a large sign to be displayed at the entry of a developing subdivision we were representing. She walked us through our options on price and size and we valued her opinion. She even arranged for it to be professionally installed. The sign is beautiful! Myranda is friendly and professional! I highly recommend Myranda!
Myranda is incredible to work with! We briefly described what we were looking for in our first meeting and she did an amazing job bringing our vision to life in our 3D rendering. She works so quickly and is so helpful!! Highly recommend!
Working with Myranda is an absolute pleasure to work with. Her work is always spot on, she's quick, and very detailed. She has really helped our brand especially with the addition of the Design Manual she created for us. I highly recommend, given the chance, to work with Myranda and appreciate all her design work.
Myranda is a joy to work with! She is incredibly talented and has a way of putting designs on paper that you never even knew you wanted. Definitely recommend her and her work!
Myranda is fantastic! She listens to what you want and your vision, while giving her expert opinion to make your project better! She completes her work in a timely fashion, effectively communicates with all relevant parties, is very professional and truly goes the extra mile to make your project perfect. She has been a pleasure to work with, and we would definitely use her again for future projects.
Myranda was an absolute joy to work with. She helped create my family’s dream home and brought it to life! She never forced opinions or ideas on me. Myranda made it clear that this was our home and she wanted us to be happy. I would recommend her to anyone.
